Domain names are often simply referred to as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use for a particular duration of time. The use of domain names in commerce may subject them to trademark law.
Your domain name is your website address or url on the internet and gives you an online identity or brand. It’s a valuable part of your business identity and is an important marketing tool that can help customers find and identify with your business.
Registering a domain name is not compulsory when starting or growing your business, unless you want to set up your own website with a unique domain. You will need to check that your domain name is available before you register it. Depending on the website provider you choose to host your website, there may be other options included as part of your plan, such as email hosting and cloud storage.
When picking a website domain for your business it’s best to go with a name that:
- represents your business or brand
- is easy to remember, pronounce and spell
- is short and unique.
There are limitations and compliance’s to register a domain name for example if you want to buy a .com.au or .net.au web address you will need to be a commercial entity and have either an Australian Company Number (ACN) or Australian Business Number (ABN). .Please be sure to read the terms & conditions for registering a domain name.
If you don’t have a website ready yet, you can still buy your domain name and use it when you’re ready. For more information go website websites advertising listed here, which links to registrars and resellers, and lists current fees and options.